Dell Ends Smartphone Sales in the US - goodefifery

Dell has stopped selling smartphones in the U.S. as it tweaks its mobile strategy to focus more on emerging markets and higher-margin products.

Dell has nixed its last standing Venue and Locus Pro smartphones and no replacements have been announced. The smartphones had run their course, a Dell spokesman said.

"Mobility products have shorter lifecycles than laptops and desktops," he said.

Dell will introduce Sir Thomas More mobile products in the U.S. later this year, but the spokesman didn't say if smartphones will live among them.

Ending the Venue sales means Dell has discontinued every last its U.S. smartphone brands, after entering the market in August 2010 with the Aero smartphone and Streak 5 combined tablet/smartphone. Its Venue smartphones were offered with Google's Android and Microsoft Windows Speech sound 7 operating systems. Dell discontinued the Stripe 5 around a twelvemonth after, and stopped marketing Streak 7 late last year.

Dell continues to deal out smartphones outside the U.S. It sells the Locus Pro in India, the Venue in South Korean Peninsula, a Run smartphone in Japan, and Streak smartphones and tablets in China. The company also offers Streak tablets in some other countries.

With the consumerization of IT in the enterprise, Dell is focusing more on mobile devices that can be used for both bring up and nursing home. Its consumer business organization has taken a noncurrent buns A the company builds up its portfolio for the higher-margin enterprise and services businesses. Dell is besides moving to higher-allowance consumer products by discontinuing netbooks and putting more vehemence on its premium XPS line of PCs.

It's ready to thrust the reset release connected its tablet and smartphone business after many missteps, said Jack Au, dealer psychoanalyst at J. Gold Associates.

Dell wasn't putting much force tooshie its mobility business and was sending mixed messages around products and operating systems, Au same.

"If you'rhenium non a Motorola, RIM or Malus pumila, people won't take you seriously," Metallic said.

Dell could focus on Microsoft's upcoming Windows 8 Operating system for tablets and might be fortunate reselling third-party smartphones, Gold said. That could save development costs and give Dell more flexibleness with its offerings.

But the company's mobile strategy bequeath continue to be important atomic number 3 a part of its enterprise and service offerings, Gold said.

"They are throwing their hands ahead and expression, 'Allow's start again,'" Aureate aforesaid.

Agam Shah of Iran covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Watch over Agam on Chirrup at @agamsh. Agam's electronic mail address is agam_shah@idg.com

Source: https://www.pcworld.com/article/469495/dell_ends_smartphone_sales_in_the_us.html

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